For the new tv show in Nat Geo Wild Channel, Ear Campaign. It's a documentary series about asian elephant .
The Clients are very open minded, they request a refreshing and energetic approach for promos ID package and willing to try new art direction for the package, instead of footage base promos.
After several meeting, we agree to make it elegant , vivid, graphical & energetic .
Stylish brush stroke of elephant drawing are mixed with Vivid green plant graphics .
Asian elephant are the leading role and stand out from the crowd. Of course, It's definitely visual stunning .
Because of there are many version of promos in the ID package, so only major vers are selected and gather in the video .
Credit:
Art Director , Designer & Motion Graphic Designer : Shirley Kong @ Hey Birdy Lab
Producer: Victor @ Nat Geo Channel
Client: Nat Geo Channel
Year: 2012